Ashish Kumar Mehto

What I believe PR strategy is very essential. Bina public relations ke kisi bhi company ka startup stable nahi ho sakta here are in brief. PR for startups vs. established companies Startups often launch public relations initiatives that are -- seemingly -- similar to those of established companies. However, the fundamental differences between a startup and an established company require variations in strategies and execution. Entrepreneurs cannot simply replicate Apple or Nike’s PR strategies and expect the same results. That’s not to say they can’t seek inspiration from how other companies conduct their PR, but it’s imperative for startups to specifically address the unique needs and challenges of being a new company while creating their PR strategy. For starters, startups begin with a clean slate and no brand awareness. Therefore, an entrepreneur’s focal point for generating PR will often focus on one or more startup-specific objectives, such as: Educating the public ab...

The game of entrepreneurship can feel like a never-ending round of Chutes and Ladders. Just when you think you’ve reached a new level, everything you worked for suddenly takes a turn, and you are faced with the daunting task of toughing it out or letting it all go. And sometimes, even when things seem fine, those in charge walk away willingly. Here's a big example. Instagram cofounders Kevin Systrom and Mike Krieger recently decided to separate from their cyber baby and move on to their next innovation. Though this news came as a shock to many, including those within the Instagram camp, it’s not uncommon for business people to shift gears to create something new. (Some are considering the move Systrom and Krieger's way of separating from Facebook while the tide is still high.)Every now and again, even for those who are considered the most successful in their industries, entrepreneurs must take heed to the shifts and changes around them and make the tough decision to start f...

1. Overvaluing expertise Being an expert in your field is great, but it’s not everything to get you to your next level. Understandably, it might be more comfortable to keep your head down hoping that others will notice your contributions. Flip it: Rather than knowing every detail to perfection, spend time building the relationships you need to move to our next level. Find opportunities to gain visibility outside your immediate job. 2. Building versus leveraging relationships Building relationships is likely one of the abilities you excel at. It is actually one of the top strengths for women. Spending time to get to know others, offering help and advice comes naturally. Flip it: Leverage your relationships in a strategic way to achieve your career goals. Remember, leverage is a two-way street, either explicitly promised or implied, to create opportunities for each other. 3. Aligning allies from the get-go Women generally put their heads down to master their job first befo...